First-of-its-kind initiative in the sector offering life insurance cover almost instantly to customers

Customers will be offered policy document “Over the counter” on completion of documentation, first “Express Life Policy” issued today

“Express Life” service will be available pan India across all Reliance Life Branch Offices

Chandigarh, November 9, 2007: Reliance Life Insurance, one of the leading Life Insurance player in India, today launched ‘Express Life’ – an innovative and customer friendly service that assures fastest way of getting a life insurance cover.  

With this, Reliance Life Insurance becomes the first Life Insurance player in the country to offer this novel life insurance process to its customers for a cover of upto Rs 10 lakh..

This is the first of its kind initiative in the sector that would offer life insurance cover almost instantly to customers, without the hassles of long waiting period, follow-ups and medical checkups.

Speaking on the launch of Express Life, Mr. P. Nandagopal, CEO, Reliance Life Insurance Company Limited, said, “This unique process will redefine the way insurance is bought and sold in India. Express Life is a testimony of our constant endeavor to delight our customers with innovative and need based solutions promptly”.

Customers who fall between the age group of 18 to 45 years and fulfill the qualification criteria, can avail the benefits of, ‘Express Life’ service. It is customer friendly service wherein on submission of the duly filled application form, mandatory documents and the requisite premium cheque, customers are assured commencement of life insurance cover in 3 working days. The letter & the policy kit are handed to the customer over the counter.

The company also issued its first policy under the “Express Life” initiative to its first customer in Chandigarh today. The Express Life service is available under the Reliance Life Insurance Automatic Investment Plan, Money Guarantee Plan, Market Return Plan and Golden Years Plan.

About Reliance Life Insurance

Reliance Life Insurance is one of the fastest growing Life insurance company in India. In a short span of time, it has emerged as one of India’s top 5 private sector life insurance companies with gross business premium of nearly Rs 1000 crore.

Currently it has a strong and a growing distribution network of over 340 branch offices spanning across India backed with a robust work force of 9000 employees and over 1,10,000 agents.

Reliance Life Insurance is an associate company of Reliance Capital Limited, a part of the Reliance Anil Dhirubhai Ambani Group.

For Details
Chandigarh : Rupesh K Singh : 9356337988